Thursday, December 26, 2019

Origins Of The Twin Revolutions - 1287 Words

Yevgeniya Erdyniyeva Instructor –Ibrahim Bilal History 3005 December 1, 2015 What were the origins of the â€Å"twin revolutions† and how did they combine to create what we call â€Å"modernity†? Modernity, it is a macro process of transition from traditional to modern society. â€Å"Formation of a modern political map of the world began in early 1800 in Western Europe and maybe characterized as the product of the twin revolutions.† European colonization of the New World, the economic and political development of new territories led to significant changes in the political map. Modernity it is a complex of multi-faceted process that took a place in Europe during the 18th century and had covered all aspects of society. The modernity of the production meant the industrialization - is constantly growing use of machines. In the social sphere modernization is closely linked with urbanization, an unprecedented growth of cities, which led to prevailing in the economic life of society. In the political sphere modernity meant the democracy of political structures, laying the preconditions for the formation of a civil society and rule of law. In the spiritual realm associated with secularization -: the release of all spheres of public and private life from the separation of religion and the church, their worldliness and intensive development of literacy, education, scientific knowledge. All of these are inextricably linked to each other processes of change emotional attitudes of man,Show MoreRelatedMy Personal Experience Of My Family1126 Words   |  5 Pages For twenty years I have lived in my current family of origin.   Since I have not yet left, I have no other family with which to personally compare it.   I was born into a rather small two-parent household with my immediate family consisting of only me and my parents.   While independent, we all have close, personal relationships with each other.   I feel I had a secure attachment style.   I would consider my family to be rather â€Å"standard† and â€Å"normal† and wouldRead MoreThe Terror Of Osama Bin Laden1120 Words   |  5 Pagesdeclaration of Jihad,† on August 23, 1996 deals with Osama bin Laden order to sanction a defensive war (jihad) after he gained refuge in Afghanistan. Osama bin Laden is a well-known terrorist and is the leader and founder of al-Qaeda. In 1979, the origins of al-Qaeda can be traced back to this year because that is when the Soviets invaded Afghanistan. Originally, Osama bin Laden used al-Qaeda as a way to enlist Muslim into t he resistance. After, the Soviets left not shortly after the United StatesRead MorePortrayal Of Immigrants In America. Out Of All The Stories1249 Words   |  5 Pagesdramatically scripted as the tale of the United States of America and her immigrants. Like a Shakespearean tragedy that never ends, this story is full of romantic plots dating back to its inception: with a heroic plight of a nation borne by gun-blazing revolution and glory; fueled by the brave journeys of immigrants, dreams, and a future paved in golden freedom. Unfortunately, tragic as its nature, this narrative has panned out awkwardly—seemingly worsened century by century. In present day America, theRead MoreA Time of Peace and Cooperation between the United States and Iran1392 Words   |  6 Pagestime where there was peace and much cooperation among the Iranians and Americans? Today I am here to tell you that despite our current and recent hostile relationship with the country of Iran it was not always th at way. I will take you through the origins of this relationship between these two countries throughout the Cold War all the way up until now. I will expand upon the key people that were involved and what their roles were well as the conflicts that arose between these two countries that broughtRead MoreThe Banning Of Movies On Lgbt, Religion, Laws, And History1532 Words   |  7 PagesHindu legal text called Manu Smriti. This excerpt explains the third gender as such: A male child is produced by a greater quantity of male seed, a female child by the prevalence of the female; if both are equal, a third-sex child or boy and girl twins are produced; if either are weak or deficient in quantity, a failure of conception results (3.49). The third gender is also defined as not procreative according to The Vedas, a Hindu scripture. However, it is viewed negatively as the third genderRead MoreThe Amazing Spider-man Essay823 Words   |  4 Pageshigh school student who, like everyone else, has insecurities and anxieties. Due to the mask, the public did not know his identity. Spider-man could be anyone giving a sense that he is ‘the superhero who could be you’2. This idea started a comic revolution, which later resulted in comics such as The Incredible Hulk, and X-men3. An article by Christopher Conway introduces and idea that â€Å"The Amazing Spider-man† can be seen as an ‘extension of a conservative view of politics and public life.’ This claimRead MoreRacial Prejudice And Superstition During The Age Of Discovery Europeans1403 Words   |  6 Pagesreference to faraway lands and lacked the ability to merge the accounts of people from distant regions with those in the religious texts (Banton, 2010). According to Fuerst (2015), some prominent scholars of the time advocated the ideology of separate origins as an answer and proposed that the variation of people represented different human species. This presumption was based on the reigning paradigm of the time that recognised consistency of form as differences in species and human differences as moreRead MoreThe Field Of Psychology And Psychology Essay2127 Words   |  9 Pageseven more promising future. Within the past century, there has been a growing demand for the need of cou nseling and mental health support than ever before. Thanks to the determination and skilled research teams around the world, a psychological revolution is shedding light over the darkness of what is mental illness. One of those researchers is Thalia C. Eley, a Professor of Developmental Behavioral Genetics at the Institute of Psychiatry at King’s London College in London, England. Eley specializesRead MoreThe First Name Of The Child1574 Words   |  7 Pages I have realized that, â€Å"her first name is a form of the name Ivelisse. The child’s first name is of French origin; however it is still used and pronounced in Spanish speaking countries† (Name Yvelisse, 2014). In addition to that, â€Å"the child’s middle name is a form of the American name, Jamila which is also heard in Spanish speaking countries but is of Arabic, Spanish, and Swahili origins† (Name Yamile, 2013). Yvelisse’s mother’s last name is Rodriguez while her fatherâ €™s last name is Garcia deRead MoreThe Monsters And Their Origin1412 Words   |  6 PagesMonster Stephen T. Asma has given an analysis of the monsters and their origin. Besides, he gives a definition on the fears of human beings regarding the monsters. The prejudices and fears date back to prehistory and the developments in evolution that have occurred throughout in humanity. The prehistory gives an account of the concerns that people have in today s world. The author uses the term monster to describe myths and physical deformities. Stephen Asma uses the term to describe that there

Wednesday, December 18, 2019

Essay about Article Review of When Growth Stalls - 780 Words

Article Review of When Growth Stalls Review of: Olson, Matthew S., Van Bever, Derek ,Verry, Seth. 2008. When Growth Stalls. Harvard Business Review, 51-62. The article raises the issue of revenue growth stalls that affect even the most successful companies. The article focuses on four major causes of the crisis. The first cause is the premium-position captivity that is†the inability of a firm to respond effectively to new, low-cost competitive challenge or to a significant shift in customer valuation of product features† (p.54). The second reason is the innovation management breakdown that is†some chronic problem in managing the internal business process for updating existing product and services and creating new one† (p.56). Third†¦show more content†¦Next, 3M fell into the innovation management breakdown trap when they decided to decrease RD expenditures below their conventional average and shifted the RD activities to the company’s divisions. Accordingly, â€Å"major new-product development activity was replaced by incremental product line extensions† (p.56) that resulted in a major rev enue stall. The premature core abandonment cause is illustrated with the Kmart example. While the company was investing in a range of unrelated businesses searching for growth, Wal-Mart developed effective distribution and inventory systems. Kmart’s management failed to monitor and match these systems and fell far behind its rival. Hitachi’s example illustrates the talent bench shortfall. One of the leading causes of the stall was the company had executive management that lacked capabilities. The concepts of the growth stall and its main underlying reasons highlighted in the article are closely related to many firms that functioned or that are still functioning today. Authors demonstrate that the crisis most often results from poor strategic decisions made by management and concludes that guarding against growth stall should be an important part of the strategy program. Since the article underlines those decisions that are strategic in nature and that affect a firm’s performance, the article is closely related to the content of the strategies managementShow MoreRelatedArticle Review of When Growth Stalls Essay801 Words   |  4 PagesArticle Review Review of: Olson, Matthew S., Van Bever, Derek ,Verry, Seth. 2008. When Growth Stalls. Harvard Business Review, 51-62. The article raises the issue of revenue growth stalls that affect even the most successful companies. The article focuses on four major causes of the crisis. The first cause is the premium-position captivity that is†the inability of a firm to respond effectively to new, low-cost competitive challenge or to a significant shift in customer valuation of productRead MoreEU Essay1312 Words   |  6 Pagesleisure and labor. Currently, many EU nationals and British citizens benefit from this movement for employment. Post Brexit, employment negotiations will become increasingly complicated. According to Julia Jackson and Laura Conway in their academic article â€Å"How to deal with uncertainty around employing EU nationals†, â€Å"EU nationals may apply for a qualifying person residence card or, if they have been resident for a period of five years, a permanent residence card.† While employment for these nationalsRead MoreOrganizational Growth1600 Words   |  7 PagesO RGANIZATIONAL GROWTH _______________________________________ Growth is something for which most companies, large or small, strive. 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In some cases, the criminal defendant pleads insane and gets aRead MoreStakeholders of Marks and Spencer and Their Influence and Powers2151 Words   |  9 Pagescorporate structure, functional lines of communication and subordination. Functional and operational map, internal and external linkages. Marks and Spencer History and Introduction Marks and Spencer started its business as one of the market stall in 1884. Today they are one of the main and leading retailers in UK.   They have  more than 21 million  numbers of visiting customers per week. Marks Spencer (MS) has more than 600 stores in UK and over 300 in 44 countries with 75,000 employees (MarksRead MoreThe 80s Of Ronald Reagan1441 Words   |  6 PagesThe 80s of Ronald Reagan Anxiety is an emotion that works like a switch, and much like our political views it is susceptible to changes in severity. When people feel safe and secure, they become more liberal, however when they feel threatened the opposite may occur causing individuals to seek out more conservative principles as a mean of protection. In a country where the last two decades underwent great historical and social changes these tense emotions grew. The eighties were full of AmericansRead MoreUnderlying Reasons for Affirmative Action1442 Words   |  6 Pagesbecause tax dollars often finance the school system. As a result, poor neighborhoods have worse schools. These areas are also disproportionally populated by ethnic groups, a key one being African-Americans. This reality goes back to the slave days, when blacks were not allowed to go to school at all, or learn how to read. So there is a continuation of policies of oppression against African-Americans. University is therefore the best way to ma ke up for this, for two reasons. The first is that universityRead MoreGardenia Marketing Plan7095 Words   |  29 Pagesbread the first choice for consumers when they prepare their breakfast, on a diet and when looking for a convenient source to satisfy hunger. Once they have made wholemeal bread their choice it will become a need for them. Our next step will then be to make them choose our brand and give them a reason to be loyal. Currently in the market all the wholemeal bread are the same, we have decided to differentiate our product by added nutrients that will fight ageing when consumed daily. Statistics have shownRead MoreCadbury and the Environment1582 Words   |  7 PagesINTRODUCTION Around the world, there is one name synonymous with chocolates - Cadbury. Named after its founder John Cadbury in 1824, Cadbury - Headquartered in Cadbury House in the Uxbridge Business Park in Uxbridge, England - began only as a coffee stall producing coffee, tea and drinking chocolate, to a global chocolate and confectionary producing giant it is known today. With only a little over a decade shy of 2 centuries of operation, Cadbury has been in various mergers and acquisitions. This paperRead MoreThe Analysis Of A Nations Limited Resources And How They Are Managed Within Their Society2425 Words   |  10 Pagesused within this paper to review a recent article on the health of our economy and are used as a basis for the documented analysis (Mankiw, 2015). Referenced Article: Economy Stalls Out in Fourth Quarter The news article chosen for this paper reviews the state of the U.S. economy as of the end of year 2015, focusing largely on the fourth quarter. In summary, the author indicates minimal momentum was achieved as we entered 2016, evidenced by decline in economic growth. Most economic indicators

Monday, December 9, 2019

British Airways As An Airline Company Analysis - Free Samples

Question: Analyse the British Airways as an airline company which operates from United Kingdom and caters to customers from across the world. The analysis is devoted to evaluate the company strategies and policies in respect to the basic management concepts. Answer: Executive Summary The following project is an analysis of British Airways as an airline company which operates from United Kingdom and caters to customers from across the world. The analysis is devoted to evaluate the company strategies and policies in respect to the basic management concepts. In order to evaluate the company and its strategies, the report starts with defining and introducing the company with its operational details. Further, by the use of different management tools and concepts the project conducts and analysis of the corporate and business strategy. The analysis is also done through and internal as well as an external analysis of this global airline. To conclude, the report offers its own answers to the evaluation strategies and the success it has brought to the company. It concludes with the interpretation and defines how strong the company is today and what it can do to boost its future possibilities. Introduction British Airways as rightly mentioned is a global airline and operates in over 149 destinations in over 72 different countries. The British Airways is a part of the British Airways PLC which has several subsidiaries. The airline has catered to over 90 million passengers and carried over 2500,000 tons of cargo till today. BA is basically based in United Kingdom and employs 85% of its employees from UK only. As per the mission of the company it aims to become the worlds favourite airline by 2020 and provide a range of service experiences and achieve newer levels in in-flight as well as ground services. For the next decade the vision as released by the company it intends to offer carbon offsetting and is among the 1st airlines to win the government approval for launching Department for Energy and Climate Change new Carbon Offsetting Quality Assurance Scheme. In the coming 10 years the target is to reduce climate change emissions in aviation with a cap on net emissions and touching a 50% reduction by 2050. These are intended to guarantee an environment which targets are met leads to minimization of costs for the passengers (Cws.cengage 2007). Corporate Strategy Become the airline of everyones choice for long term Delivering extraordinary services to all the customers Grow their presence in all the global cities Build a leading position in the city of London meet the clients' requirements and enhance the margins through new income sources (Marketing society 2013) British Airlines have survived phenomenal economic situations in the course of the most recent year and a half. All through this they have stayed concentrated on the system to turn into the world's driving worldwide premium air transport. The moves they make now to make the expense base more effective and their unstinting focus on remarkable client administration are discriminating parts of long term vision. They will decide how emphatically they rise up out of the present downturn and it will help them to make a feasible and productive future for its business, profiting our clients, partners and the shareholders (British Airways 2010). Global What they offer will speak to clients over the globe. The areas where they work, people and business voyagers alike will need to fly with them at whatever point they should. Premium They will verify all our clients appreciate a one of a kind premium administration at whatever point and the areas where they come in contact with the company. The clients will perceive that the administration we offer is justified even despite paying that tad bit more for (Paris school of economics 2010). Airline They should always stay concentrated on flying - moving individuals and payload is theircentre business. They create new items and administrations to supplement these aims. Business Strategy Their marketable strategy is assembled around the Global Premium Airline methodology, and characterizes in subtle element both what they have to attain to as the business, and how they have to cooperate. It envelops their Compete change program. This is connected to our sponsorship of the London 2012 Olympics and Paralympic Games, and is tasked with invigorating our society. The arrangement is organized around five key subjects - Customer, Colleagues, Excellence, Performance, and Partnership (Dspace 2012). Despite the tough monetary environment, and challenging mechanical relations, they stayed committed to the achievement of their goals, including abnormal amounts of volunteering to back the operation through interruption. In recent times they have been looking forward to expand on this in various ways. They have always been working to support the engagement right over the Company, arousing their associates with the drive towards ever more noteworthy client administration. They stay focused on speculations to enhance the way we deal with their ability, with the centre in the not so distant future on the advancement of our forefront pioneers. Furthermore we will install our client driven standpoint into our prize system, and progressively utilize execution related pay (Iata 2012). They will keep on evolving their items, for example through the take-off of the restyled lodge, and through the advancement of items fit for Airbus 380s and Boeing 787s, that they have on request. They would refine the Terminal 5 experience for premium travellers, and additionally making focused on interests in abroad parlours. Another in-flight amusement framework is being presented on their new long-term air ship, beginning with their Boeing 777-300ers. They will proceed with the focused on improvement of ba.com that has made it such an essential mostly clients connect with them. They would work to reaffirm their image in the changing and savagely focused commercial centre. Value chain analysis: Internal Analysis BA has attempted to control the framework further by futuristic and retrogressive relief. Through controlling numerous part supplies in-house, and through BA Holidays Plc., BA expands their span in the worth framework to channel quality chains and supplier. Inbound Logistics: Merchandise got from organization suppliers are alluded to as the inbound logistics. Newer goals are accomplished in inbound logistics phase of business conducted by BA through building on-going associations with suppliers, advanced framework for their stock control and expert preparing that has been licensed by UK City and Guilds. Outbound Logistics: The Outbound logistics includes sending prepared items to clients for utilization. Additionally, outbound logistics basically identify with assembling organizations, administrations organizations can likewise increase upper hand in conveying their administrations to their clients that would be considered as a component of the outbound logistics. BA picks up their competitive advantage in that viewpoint through incredible client administration and offering their administrations through extensive variety of air terminals far and wide. Production (operations), Marketing and Sales Service: Marketing and sales are thought to be one of the primary justifications for increasing upper hand and generally is used by numerous organizations completely. Focused edge increased in advertising and deals by BA include showcasing exercises not just to clients, additionally to all the stakeholders of the organization. Likewise, BA senior administration substantial measure of plan for advertising and sales activities for the organization. Post-deal administrations include establishment of the item, taking care of grumblings with respect to the items and administrations and so on. BA perceive post-deal administrations as an imperative ground for accomplishing upper hand in the commercial centre, subsequently have launched their unwaveringness club cards, furthermore keep up correspondence with their clients through a scope of channels. Operations Operations by and large, operations phase of the business includes planning merchandise and administrations to be sold to clients. BA has a scope of competitive planning in operations piece of the business through offering its clients expanded security for their baggage, offering snappy check-in administrations furthermore offering a few administrations, for example, ticket bookings and the booking of different administrations on the web. Support Activities Exercises that are expected to backing the primary business exercises inside quality chain-examination are alluded to as help exercises. Their effect on business might not be coordinate, in any case organizations can't stand to reject help exercises as insignificant notwithstanding the kind of the business. The components of help exercises inside worth chain investigation are acquirement, engineering advancement, human assets administration, and firm foundation (Miami-airport 2014). Procurement: The acquisition capacity of the business identifies with the buys of all merchandise and administrations that is needed for the business operations. BA increases upper hand in its acquisition work through the size and profits incredibly through the economies of scale. Manufacturing improvement:Manufacturing is an alternate variable that has been broadly recognized as an essential wellspring of upper hand for organizations, on the grounds that it permits organizations to diminish their expenses and enhance the proficiency of the operations. BA has likewise perceived the imperativeness of innovative developments and occasionally puts resources into mechanical advancements for more noteworthy consumer loyalty. The establishment of individual LCD screens in their planes can be utilized as a case for this contention (Responsible business 2010). Human resource management: The significance of workers for increasing upper hand is monstrous, particularly in administrations organizations. BA views their workers as a proficient hotspot for increasing game changer and consequently routinely devises projects and activities to expand representative occupation fulfilment levels and build their proficiency. Case in point, "Talk Up!" activity has been concocted with a specific end goal to acquire worker viewpoint on the productivity of business operations and expanding representative employment fulfilment levels (OECD 2008). Foundation:Firm foundation is an alternate essential help action for business and incorporates vital arranging, administration data framework and money related arranging. Upper hand as far as firm foundation is picked up by BA through their proficient progression structure and boundless measure of data, information and ability that the organization has (CSRwire 2001). External Analysis Threat due to new entrants Danger because of new participants in the business: The UK aerial shuttle industry is a much deregulated part and there are negligible immediate entrance confinements for contenders. Then again, it still constitutes the low risk figure because of 1) Huge Capital prerequisites for new participants 2) Saturated the whole deal market 3) Saturation of the residential market by players, for example, Ryan air and Easy Jet, the biggest transporters in this classification 4) Predominance of British Airline for real courses and centre points gives the air transport high power 5) Failure of new contestants, for example, Zoom and XL frightened mindful of new potential participants Threat of substitute products The danger for long term business is Low; however a genuine danger exists in UK's residential business. A few 'non-extravagance' aerial shuttles offer less expensive charges that cost cognizant clients need. Besides, brand name is immaterial for the buyer out to make the sparing (CIL 2010) Power of Buyers In the local level, purchasers have high power. These clients have high power due to 1) Presence of Low cost or Budget carriers - clients have numerous modest options to browse, there are upwards of 8 minimal effort transporters working in U.K. right no 2) Increasing access to the web, which offers speedy cost examinations - in the U.K. upwards of 46% of clients at present book tickets on the web. For whole deal administrations, purchasers have low power because of irrelevant item and value separate Bargaining power of suppliers British Airways suppliers have high power. The aerial shuttle confronts a supplier hazard from around 25 suppliers. Interruption of suppliers operations would undermine BA's operations. . BA is presently meeting expectations with suppliers, for example, plane suppliers Boeing and Airbus to change their agreement in light of present money related insecurity. Moreover, British Airways workers have solid haggling power through the unions Competitive rivalry Aggressive contention: Key to BA's procedure is to offer all the short and long pull flights. There is little value separation in the middle of BA and rivals in whole deal. Be that as it may, rivalry still exists: 1) Fierce focused strategies from contenders 2) Increased union among BA's rivals (Media.cooperate 2007) CSR/Sustainability Strategy British Airways henceforth consent to be a piece of the offer that displayed an astounding open door for getting some direct involvement on the planet's first outflow exchanging plan. The administration additionally paid impetuses for advancing the activity so that organizations as a component of the plan could make the best deliberate diminishment which was conceivable. In the present times the British aviation routes set its new focuses for aggregate diminishment in its yearly outflows of around 125,000 tons of Co2. Further they would also focus on the organization consenting to the legislature of UK for expanding the wilful targets (3ecomapny 2013). The investment of a huge carrier organization, for example, British Airways created that ETS could be a piece of the avionics area. Further it structured a premise for empowering other organizations in distinctive divisions for making a move. One such illustration is the property office which was situated to 2% every annum decrease in vitality. These activities and inclusion prompted sparing more than 31,000 tons of Co2 every annum. As a piece of CSR exercises subsequent to the year 2005 British Airways has been guiding carbon balances venture. It has permitted travellers to balance the carbon consumption brought on because of go by the interest in carbon counterbalances ventures. Till today British Airways has done extensively well to advance the plan through its press dispatches, messages to official club parts and different articles distributed in magazines (Cloudfront 2014). However the main element which may have opposed the travellers to pay extra expenses was the increment in fuel additional charges. One of alternate parts of the project emerged from absence of information in the field of barometrical science and the relationship between flight, climate and environmental change. The organization trying to answer this inquiry to infer the conceivable impacts a flying machine prompted cirrus mists on environmental change partook in the European Commission's examination program (IAGOS) in the year 2005. For this exploration the organization introduced gadgets and exceptional instruments on its planes for measuring and also observing the air amid flights. While actualizing its CSR plans, British Airways needed to counter a few difficulties which are still common today. The political environment inside which the organization is working has a few perspectives on the environmental change which has its own levels of mindfulness which encompasses the subject. In the UK district the legislatures had constantly made it clear that the scale at which the avionics business was growing implied that the business would have a few natural issues to manage. Anyway the vast majority of the other European nations did not experience such definite counsel or investigation which has not brought much clarity on the issue. Fetched ramifications were the other test the organization confronted when alternate contenders were not confronting such issues (Gao 2001). The British Airways endeavoured to manage all these difficulties and thus enhance the understanding of these issues by being proactive in its administration and invigorating the civil argument throu gh immediate promotion of the legislature's cooperation (Responsible flying 2012). Evaluation of Strategy Strengths Brand picture is solid Presence of associations and organizations together Use of Term planning Weaknesses History of poor representative relations Low levels of unwavering quality and trust for example, poor services to some of the clients Opportunities Some contenders compelled to passageway Emergence of new markets Quality framework focused around Skytrax Competitors inability to convey decisions Threats Environmental concerns and mindfulness Global monetary emergency Lower cost rivalry The open skies under which they operate (Easts 2005) Market Penetration In spite of the fact that BA as of now has vicinity in the current business sector it is confronting solid rivalry. Case in point, in the short pull market, quickly soaking with plan carriers, BA lost 1 billion in incomes by end of 2009/2010 money related year. The significant choices as of now are (Media.corporate 2001) 1) Improving on individuals procedures including group taking care of clients 2) Further speculation on data engineering particularly on web booking Market Development Market improvement technique concentrates on non-purchasing customers in as of now presently focused on portions and spotlights on new clients in new sections. BA is attempting to recapture a few business class clients from Virgin aerial shuttles and different contenders. BA's dedication program where little to medium estimated organizations gain faithfulness focuses is a beginning stage. Further, BA presented the fruitful all business class administration from London to New York in 2011 (Ec.europa 2010). Diversification Diversification is a business system that endeavours to build productivity by presenting new items in new markets. New and developing markets in the far and Middle East offer the best guarantee of great income returns and diminish the impact of decreased incomes in the conventional markets. . Development of collusions is a moderately new pattern in new markets, case in point, by teaming up with India's Kingfisher carriers; BA will expand terminus associations and enhance flight plans Most viable strategy The most ideal method for doing this is by reducing the minimum suitable choices to stay with the most reasonable alternatives. Redesign of brand picture: British Airways as of now has the preference of having a comprehensively perceived brand name. Presentation of complimentary administrations: Basically requires the redirection of capital stores to execute. Right now, it doesn't essentially improve Product advancement. Enhancing into other transport markets- Diversification is at present not a need with respect to other more gainful systems. Production network relocation: As a major aspect of expansion, this is likewise not a feasible method as of now. Dialog of the staying five most suitable systems deserving of interest and execution take after henceforth. Conclusion As a consequence of the outer and inward investigation various vital choices were proposed. It was reasoned that a joined system methodology to enhance administration quality was regarded generally suitable. Because of the current business atmosphere we have picked a methodology to solidify BA's position as business pioneer. Because of the scale and extent of BA's operations it was chosen that the centre of this report should be on planned traveller flights. It is recommended further that strategic analysis is important for implementing the SBU level strategies. For surviving in the changing environment, these options are appropriate, find application for the company. BA still tends to be the best airlines around the world. However, the competition continues to increase and they need to be innovative in their approach. They continue to work round the clock to improve their business operations. British Airways as of now faces genuine rivalry with territorial aerial shuttles and on the off chance that it is to keep up its money related steadiness, it must receive the systems prescribed. To be sure British Airways requires inside and out examination of technique issues ceaselessly on the off chance that it is to survive. References: British Airways 2010, Our strategy and objectives, accessed on 26th January 2015. Responsible flying 2012, Corporate responsibility report, accessed on 26th January 2015. Media.corporate 2001, A focused strategy for 21st Century, accessed on 26th January 2015. 3ecomapny 2013, Strategies for Corporate Social Responsibility, accessed on 26th January 2015. Responsible business 2010, A strategic approach to CSR, accessed on 26th January 2015. CSRwire 2001, Building Your CSR Business Strategy, accessed on 26th January 2015. Iata 2012, The future of airline distribution, accessed on 26th January 2015. Cws.cengage 2007, Operations, Strategy and operations strategy, accessed on 26th January 2015. Dspace 2012, Analysis of global airline alliances, accessed on 26th January 2015. Marketing society 2013, British airways: How to aim for market leadership, accessed on 26th January 2015. OECD 2008, The impacts of globalisation on International Air Transport Activity, accessed on 26th January 2015. Ec.europa 2010, British airways, ilberia and American airlines: airline cooperation and consolidated review, accessed on 26th January 2015. Gao 2001, Alliance between American airlines and British airways, accessed on 26th January 2015. Cloudfront 2014, british airways, accessed on 26th Janaury 2015. .

Monday, December 2, 2019

Problem Cell Phones free essay sample

A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station. In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones. Disadvantages Advantages of Cell phone According to : http://vidyaprakash. expertscolumn. com/article/disadvantages-cell-phones Cell phone is playing an important role in this modern world. It is very hard to see a person without a mobile phone. We will write a custom essay sample on Problem Cell Phones or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even a little kid have the ability to access the cell phone fluently without any problem. Kids are very much interested in playing games in mobile phone and spending a lot of time with it. As we know too much of cell phone usage is not good for us and it will give some unwanted health issues. Cell phone will create some unwanted radiation which is not good for our brain. A person who is using cell for a long time will surely get health issues due to it. We must control our cell activities. Avoid using it for a long time and use it whenever necessary. Listening music using the ear phone is the new trend of the youngsters and most of the persons are interested in listening music with their hands free while riding their two wheeler. Really it is a dangerous thing which causes a lot of unwanted accidents. Most of the two wheeler accidents are happened due to this activity. Now we are living a fast life and dont have enough time to meet our friends and family members. Simply we make a call to them and ask about their updates. Previously people will meet their friends and beloved persons directly and ask about their present status, but now it is easy to communicate with anyone using the phone and most of the persons are converted to this trend it reduce the get together and social reunions a lot. Students will get diversion with cell phones, they are spending a lot of time with cell phone chatting and browsing online through their smart phone and reduce their studying activity. Most of the students are turned as cell phone and online addicts which is a great disadvantage. There is nothing wrong in using cell phone, we must use it in a limited manner to avoid unwanted issues due to it. Statement of the problem Cell phones have recently become an asset to society. Because of this, many of the negatives to cell phone ownership have been overlooked. Just a few of these problems are : Increases the likelihood of traffic accidents Increases the risk of brain cancer Scope and Limitations The research that I will conduct is only limited to students, particularly 4th year – Springtime batch 2013-2014 II. Review of related Literatures This section presents a summary of previous research materials. Information found within this section is all found in the web and journals. Cell phones do more harm than good According to: http://en. wikipedia. org/wiki/Mobile_phone A hand-held mobile radiotelephone is an old dream of radio engineering. Arthur C. Clarke in a 1959 essay, where he envisioned a personal transceiver, so small and compact that every man carries one. He wrote: the time will come when we will be able to call a person anywhere on Earth merely by dialing a number. Such a device would also, in Clarkes vision, include means for global positioning so that no one need ever again be lost. Later, in Profiles of the Future, he predicted the advent of such a device taking place in the mid-1980s The most commonly used data application on mobile phones is SMS text messaging. The first SMS text message was sent from a computer to a mobile phone in 1992 in the UK, while the first person-to-person SMS from phone to phone was sent in Finland in 1993. Mobile phones are used for a variety of purposes, including keeping in touch with family members, conducting business, and having access to a telephone in the event of an emergency. Some people carry more than one cell phone for different purposes, such as for business and personal use. Multiple SIM cards may also be used to take advantage of the benefits of different calling plans—a particular plan might provide cheaper local calls, long-distance calls, international calls, or roaming. The most advantage of having mobile phone is you can communicate with your family, and friends no matter where you are. Cell phones also have applications for listening to music, playing games, and surfing the net. Besides that, there are lots of disadvantages. Using mobile phones can harm our brains, especially for those who are under the age of sixteen. Excessive use of mobile phones has been accused of causing dizziness, and â€Å"radiations emitted from the phone are harmful for the eardrum†, say many scientists. In addition, when we use mobile phones while driving it causes unwanted accidents. Negative effects of cell phones on our brain Radiation from mobile phones may cause brain tissue damage, a two-year study has found. Scientists discovered that emissions from handsets affect the delicate make-up of cells in blood vessels, and could be a health hazard to regular users of the UKs 50million mobile phones. The radiation might disable a safety barrier in the body which protects the brain from harmful substances in the blood, they believe. It is the first time scientists have used cells from human blood vessels rather than rats, bringing researchers closer to the truth about long-term mobile phone use. Despite the millions spent on research in the last decade, the health implications of sustained use are still unclear. The biggest British study, led by Sir William Stewart, found two years ago that there was no evidence of a risk to health. A study published last year by the American National Cancer Institute also could not find a link between increased risk of brain cancer and mobile use. III. Research Methodology Research Design Name: Age: Sex: 1. How often do you use your cell phone ? 2. Do you know that using cell phone too much causes unwanted damages to the brain ? If yes. Do you believe that children below 10 years of age shouldn’t use cell phones ? 3. Is it really necessary for a person to have a cell phone ? Explain. 4. Is cell phone a disadvantage or advantage to your life ? Explain. Data Gathering Procedure The researcher will randomly ask ten (10 ) representatives out of the 37 students in the 4th year. A questionnaire was prepared by the researcher that will be used as a reference. The survey was conducted through the net. IV. Analysis and Interpretation of Data This chapter presents the findings, analysis and interpretation of data gathered by the researcher whose main objective is to find out the different perspectives of people and to find out what kind of damage our cell phone will do to our brain and also to state some advantages of it. Through my research I’ve found out that many scientist have and will conduct research about the radiation that we can get from cell phones. Mostly scientist from America conducts these kinds of researches. I also found out that the radiation of the cell phone emits is dangerous to all of us. Especially those who are 16 years of age and below. I also found out that there is not enough proof that cell phones can really damage our brain. Someone said that it is early for us to conclude that cell phones are bad for our health. Because even scientists can’t really find the right answer to our questions. A scientist said that we don’t know what will be the impact of the radiation of the cell phone emits will do to us if we still use it for the next 10 or even 20 years. He also said that that is the reason why we need to conduct more studies. According to my survey 9 out of 10 said that they always use their cell phones. 9 out 10 said that they know that using cell phone too much causes unwanted damages to the brain. 10 out of 10 said that having cell phone is necessary because it’s time for us to upgrade and use the cell phone to communicate and because it is easier to do, it also takes less of our time if we use our cell phones as I have said in my introduction cell phones are wireless, we can use them anywhere. 5 out of 10 said that cell phones are advantages to their lives. Because it makes almost everything easy. 1 out of 10 said that it is a disadvantage because is makes us lazy. 4 out of 10 said that they pick advantage and disadvantage.

Wednesday, November 27, 2019

Stages of Cognitive Moral Development

Stages of Cognitive Moral Development American History X is a movie that reveals what individuals go through sometimes in order to reform themselves into better people both morally and ethically. Derek Vinyard, the main character, is the individual who experiences tough times in order to find his true identity. Throughout the movie, references are made to Derek's past with the use of flashbacks. Danny, his younger brother, idolizes him. As a result, it takes extra effort from Derek to attempt to prevent Danny from going down the wrong road that he had once traveled. Derek was brought up in a household in which his father expressed racism toward minorities, especially blacks and Hispanics. For instance, when the entire family was sitting at the dinner table, Derek's father made it a point to explain to Derek that affirmative action is totally unconstitutional. From this, Derek became part of an organization that called themselves the DOC. The members of this group displayed hatred and disrespect to minorities through their actions and verbal abuse. While part of the DOC, Cameron Alexander, the founder, informed Derek that he wanted him to be the leader. Derek took the position with open arms and was accepted by those underneath him as the authority. However, Derek ran into some serious trouble with the law when he was imprisoned for murdering two blacks. The two blacks were attempting to steal his car and that was how he reacted. Derek showed no remorse whatsoever for what had had just done. During Derek's stay in prison, which last three years, his views toward minorities changed. Derek landed a job in prison with a black individual. At first, Derek was reluctant to carry on any sort of conversation with him. But, as time passed on, a friendship between the two was formed. In addition, a former black high school professor, Dr. Sweeney, visited with Derek and discussed racial issues. At this point, Derek has di... Stages of Cognitive Moral Development Stages of Cognitive Moral Development American History X is a movie that reveals what individuals go through sometimes in order to reform themselves into better people both morally and ethically. Derek Vinyard, the main character, is the individual who experiences tough times in order to find his true identity. Throughout the movie, references are made to Derek's past with the use of flashbacks. Danny, his younger brother, idolizes him. As a result, it takes extra effort from Derek to attempt to prevent Danny from going down the wrong road that he had once traveled. Derek was brought up in a household in which his father expressed racism toward minorities, especially blacks and Hispanics. For instance, when the entire family was sitting at the dinner table, Derek's father made it a point to explain to Derek that affirmative action is totally unconstitutional. From this, Derek became part of an organization that called themselves the DOC. The members of this group displayed hatred and disrespect to minorities through their actions and verbal abuse. While part of the DOC, Cameron Alexander, the founder, informed Derek that he wanted him to be the leader. Derek took the position with open arms and was accepted by those underneath him as the authority. However, Derek ran into some serious trouble with the law when he was imprisoned for murdering two blacks. The two blacks were attempting to steal his car and that was how he reacted. Derek showed no remorse whatsoever for what had had just done. During Derek's stay in prison, which last three years, his views toward minorities changed. Derek landed a job in prison with a black individual. At first, Derek was reluctant to carry on any sort of conversation with him. But, as time passed on, a friendship between the two was formed. In addition, a former black high school professor, Dr. Sweeney, visited with Derek and discussed racial issues. At this point, Derek has di...

Saturday, November 23, 2019

6 Networking Tips for Teachers in a Tough Job Market

6 Networking Tips for Teachers in a Tough Job Market The job market is a pretty brutal place for new teachers these days. There are a ton of teaching grads out there and not a lot of jobs. You might get lucky and get a job from placement, but if you don’t, you’ll be out there on the hunt. What you may not have realized is just how important networking will end up being for your job search process. You probably don’t even feel as though you have much of a network to network with at this point! But here are a few tips and strategies for making the best of where you are, and building up a network that will not only help you get  hired but will keep your early career afloat.1. Apply to places you really want to work.No one will pluck your file out of the pile if it looks like you’re applying there just as you would anywhere, with no special interest in the gig. Start early and show up at schools for visits. Ask for information. The good ones will reward your interest and be impressed by your initiative.2. Join a union.Teachers’ unions are your friends. Join up. Go to the meetings. Attend conferences. You’ll meet tons of educators this way and some of them will even be in a position to hire you, once they have you on their radar. The American Federation of  Teachers (AFT) is free for student teachers to join, so you have no excuse. Get in there and start asking your elders for advice!3. Seek out like-minded groups of professionals.Join teacher groups or meet-ups. Stay in touch with former colleagues- plus professors and counselors you’ve worked with in the course of your educational career. Get business cards and make sure you’re giving yours out too. Network your little teacher bottom off and eventually, something good will come of it; the more connections you have, the better off you’ll be.There are even plenty of online forums for you to check-out if your time or geographical location is limited. And while you’re at it, go to education-relate d community events to meet your fellow teaching geeks.4. Volunteer to get noticed.Volunteer at a school you want to work for, whether in athletics or just doing grunt work for your Associate Teacher. This shows your dedication and interest. Just be sure to commit to your commitment- flaking out will never get you hired. Volunteering is also a great way for you to explore areas of education to which you might not have otherwise been exposed. Who knows, maybe you’ll find an area to pursue that you might not previously have considered.5. Consider relief teaching.A lot of new teachers say they built up a reputation by doing relief teaching. It never hurts to get out there and pinch hit- particularly when you can be a hero. Get yourself on the rosters of several schools and keep on networking. This is especially great if fall rolls around and you still don’t have a permanent gig.6. Keep an open mind.Remember, you don’t know where your next job will come from. It can often come from the least expected corner of your network. Never turn down a connection because you can’t see how a job could come of it. Embrace everyone and keep your mind open and your resume ready to circulate and you’ll do fine.

Thursday, November 21, 2019

Decision Making at General Motors Essay Example | Topics and Well Written Essays - 500 words - 1

Decision Making at General Motors - Essay Example It also acquired poor performing automobile companies like Cadillac, Pontiac, and GMC. The GM extended its acquisition process to Europe where it successfully acquired the Opel (Germany), Holden (Austraila), and Vauxhall (England). The primary reason behind these mergers and acquisitions was to gain market dominance and wage off completion. To markets their car brands, the GM heavily invested in marketing by decentralizing its operations, with each of its founders heading different divisions within the company (Kettering 56). The introducing of price differentiation marketing policy by Sloan marked another milestone for the GM. The pricing policy has taken into account the differences in income of potential customers, thereby ensuring that irrespective of their income levels, clients could afford to buy the GM car brands. Sloan was also responsible for the institutionalization and coordination of proper decentralization systems of the company structure. This move proved effective in ensuring the GM’s central administration body had firm control over its divisional operations, but emphasizing on divisions’ operational independence in line with the goals of the company (Barrar and Roxane 41). The divisions further got divided into sub-groups headed by executives, who are answerable to the GM’s management committee and the CEO. The company also set up policy groups charged with the responsibility of formulating and setting required standards for the GM’s day-to-day managerial oper ations. It is these strategies that made the company very successful. Some of the major challenges in managing multinational and multicultural organizations like the GM entail differences in national orientations and cultural values. For instance, some processes such as manufacturing, engineering, design, human resource, among others were naturally domestic-oriented, therefore varied across the world.  

Tuesday, November 19, 2019

EBay Case Study Example | Topics and Well Written Essays - 250 words

EBay - Case Study Example eBay’s fee structure is based on the principle of charging more for the initial amount and less for additional ones. It is therefore focused more on building big with bulk sales, which indeed exponentially increases on the sales graphs for an organization. The high volume sellers get attracted and even companies that have made it huge within the industry now bank on eBay for their inventory sale (Munir, 2010). As of today, eBay’s fee structure needs no tinkering because it takes care of both the buyers’ and sellers’ needs. Hence incremental improvements can always be brought about but no wholesale changes would as such be required at this stage. The next steps for eBay are to acquire renowned businesses that exist in the virtual world and build on the strategy to take over companies for its own betterment and in a desire to increase profits in the long run. The capabilities shall continue to expand in the times to come which would further the cause of eBay and enhance its vision to grow and expand across the board. It continues to grow when there is a need for both the buyers and sellers to get in touch through a collective mindset of growth and advancement whereby eBay benefits just about everyone who comes in contact with it (Reuer, 2009). This growth comes from a collective mesh of connecting with eBay which paves avenues for such participation which in the end increases on the profits for

Sunday, November 17, 2019

Validating Hesss law Essay Example for Free

Validating Hesss law Essay Is the enthalpy change for a given chemical change the same whether the reaction takes place in a single stage or via several stages, provided the initial and final conditions are the same. Introduction: Hesss Law (1840) states that for a given chemical change the enthalpy change is the same whether the reaction takes place in a single stage or via several stages, provided the initial and final conditions are the same. We will test the validity of this law using the reaction between sodium hydroxide and hydrochloric acid. The reaction between solid sodium hydroxide and dilute hydrochloric acid can be carried out in two ways. Method 1 NaOH(s) + HCl(aq) NaCl(aq) + H2O(l) ?H?1 Method 2 NaOH(s) NaOH(aq) ?H?2 then NaOH(aq) + HCl(aq) NaCl(aq) + H2O(l) ?H?3 According to Hesss Law ?H?1 = ?H?2 + ?H?3 In calculating the enthalpy of reaction values in each of the above and following cases, it is assumed that: a. The density of the solutions is 1 gcm-3 b. The specific heat capacity of the solutions is 4.2Jg-1K-1 c. The specific heat capacity of the polystyrene cup is negligible and may be ignored. Apparatus: * Polystyrene cup * Thermometer * HCl * NaOH pellets * H2O * Digital weight reader * Measuring cylinder Method: Measurement of ?H?1 Pour 50cm3 of 1M hydrochloric acid into the polystyrene cup and record its temperature as accurately as you possibly can. Weigh out 2g of sodium hydroxide pellets and quickly add these to the acid in your polystyrene cup. Stir and record the maximum temperature reached. Calculate the enthalpy change of this reaction in kJmol-1. Measurement of ?H?2 Pour 50cm3 of water into an empty polystyrene cup and record its temperature as accurately as you possibly can. Weigh out 2g of sodium hydroxide pellets and quickly add these to the water in your polystyrene cup. Stir and record the maximum temperature reached. Calculate the enthalpy change of this process in kJmol-1. Measurement of ?H?3 Pour 50cm3 of 1M sodium hydroxide into an empty polystyrene cup and record its temperature as accurately as you possibly can. Measure out 50cm3 of 1M hydrochloric acid into a measuring cylinder and record its temperature. Calculate the average initial temperature of the acid and the alkali. Add the acid to the alkali in your polystyrene cup and record the maximum temperature reached. Calculate the enthalpy change of this reaction inkJmol-1. Data Collection: Measurement of ?H?1 Measurement of ?H?2 Measurement of ?H?3 Initial Temperature/à ¯Ã‚ ¿Ã‚ ½C ? 0.1à ¯Ã‚ ¿Ã‚ ½C The enthalpy change ?H?1 is given by multiplying the mass of HCl (m) by its specific heat capacity (Cp) and the change in temperature (?T). Since this reaction takes place in solution, which we assume to be mostly water. Hence the mass of the solution will be 50g and the specific heat capacity is given as 4.2J/g/à ¯Ã‚ ¿Ã‚ ½C. The calculation for the mass of the solution is as follows: % Error in ?T = The enthalpy change ?H?2 is given by multiplying the mass of NaOH (m) by its specific heat capacity (Cp) and the change in temperature (?T). Since this reaction takes place in solution, which we assume to be mostly water. Hence the mass of the solution will be 50g and the specific heat capacity is given as 4.2J/g/à ¯Ã‚ ¿Ã‚ ½C. The calculation for the mass of the solution is as follows: % Error in ?T = The enthalpy change ?H?3 is given by multiplying the mass of HCl (m) by its specific heat capacity (Cp) and the change in temperature (?T). Since this reaction takes place in solution, which we assume to be mostly water. Hence the mass of the solution will be 100g and the specific heat capacity is given as 4.2J/g/à ¯Ã‚ ¿Ã‚ ½C. The calculation for the mass of the solution is as follows: So using the results found above we see that: It can be seen that ?H?1 is almost equal to ?H?2 + ?H?3 but due to experimental errors such as heat being lost to the surroundings and not having exact readings they are not equal. Hesss law has therefore been validated but the results would have been much more accurate if there was an insulating capsule around the polystyrene cup so as to prevent any heat from being lost to the environment and by having more accurate apparatus in terms of measuring cylinders and thermometers.

Thursday, November 14, 2019

Amyotrophic Lateral Sclerosis Essay -- ALS Medical Medicine Essays

Amyotrophic Lateral Sclerosis ABSTRACT At this time, Amyotrophic Lateral Sclerosis(ALS) is a very confusing and elusive disorder. While the clinical presentation and diagnosis of ALS dates back to the early 1900’s, with Charcot being the first to scientifically report and document his findings, there simply has not been definitive evidence since that time for the etiology for ALS. This fundamental problem has befuddled the most qualified researchers and its ensuing answer has eluded the most clever experiments for some 80 years. This paper is being written to address some of the most plausible candidate causes which have come to the forefront of ALS research in the last few years. This paper will also try to tackle the formidable task of possibly uniting some of the findings and results of experiments from all over the world in the last 4 years. While an exact, definitive etiology, treatment, or answer is not possible at this time, there does seem to be a few underlying trends and findings that have reinforced their own importance. These are the findings that will be evaluated and will hopefully act as a genesis for, perhaps a premature, minimally complete conclusion of the available pool of knowledge that has been amassed on ALS. In addition to this, possible treatment, including pharmacological intervention, will be reviewed. INTRODUCTION ALS is a disease of the skeletal muscular motor neurons throughout the nervous system that usually affects both upper and lower motor neurons. The progressive wasting and weakness of muscles that have lost their nerve supply is a characteristic sign of lower motor neuron damage; signs of spasticity and exaggerated reflexes are indications of damage to the upper motor neur... ...0. Rowland. Babinski and the diagnosis of amyotrophic lateral sclerosis. Neurological Institute. 1993. Vol. 33, #1. 11. Hubert and Blanchard. Pertussis toxin Pretreatment abolishes the inhibitory effect of Riluzole and carbachol on D-(3H)aspartate release from cultured cerebellar Granule cells. Neuroscience Letters, 1992. Vol. 140, pp. 251--254. 12. Cheramy, Barbeito, Godeheu and Glowinski. Riluzole inhibits the release of Glutamate in the caudate nucleus of the cat in vivo. Neuroscience Letters, 1992. Vol. 147, pp. 209--212. 13. Benoit and Escande. Riluzole specifically blocks in-activated Na channels in myelinated nerve fibre. European Journal of Physiology, 1991. Vol. 419, pp. 603-609. 14.Drachman and Kuncl. Amyotrophic lateral sclerosis: An un-conventional autoimmune disease? Annals of Neurology, 1989. Vol. 26, pp. 269-274.(Outdated, but useful)

Tuesday, November 12, 2019

How to Become a Straight a Student

Contents Cover Page Title Page Introduction Part 1. Study Basics Step 1 Manage Your Time in Five Minutes a Day Step 2 Declare War on Procrastination Step 3 Choose When, Where, and How Long Part One Cheat Sheet Part 2. Quizzes and Exams Step 1 Take Smart Notes Step 2 Demote Your Assignments Step 3 Marshal Your Resources Step 4 Conquer the Material Step 5 Invest in â€Å"Academic Disaster Insurance† Step 6 Provide â€Å"A+† Answers The Plan in Action Part Two Cheat Sheet Part 3. Essays and Papers Step 1 Target a Titillating Topic Step 2 Conduct a Thesis-Hunting ExpeditionStep 3 Seek a Second Opinion Step 4 Research like a Machine Step 5 Craft a Powerful Story Step 6 Consult Your Expert Panel Step 7 Write Without the Agony Step 8 Fix, Don’t Fixate The Plan in Action Part Three Cheat Sheet Conclusion Acknowledgments Getting in is just the beginning Copyright Page Introduction â€Å"My friends always wondered why I was never in the library, but instead in the student center socializing, or at a party, or at an event. They said I made it ‘all look so easy. ’† Anna, a straight-A college studentThis is not your average college study guide. Unlike the titles next to it on the shelf, none of the advice presented here was devised by professors or self-proclaimed academic skills experts. I promise that you won’t find any mention of the Cornell note-taking method, mental map diagrams, or any other â€Å"optimal learning technique† crafted in an office or laboratory—environments far removed from the realities of typical college life. Instead, this book reveals—for the first time—the study habits used by real straight-A college tudents. All of the advice that follows was distilled from a series of interviews I conducted with a large group of top-scoring undergraduates. These participants were drawn predominantly from the Phi Beta Kappa rolls of some of the country’s most rigorous colleges and u niversities—including Harvard, Princeton, Yale, Dartmouth, Brown, Columbia, Duke, Amherst, and Skidmore—and they were carefully chosen to represent a wide variety of academic concentrations. In each interview, I asked the student to detail his or her study habits.The questions ranged from the general (â€Å"How do you defeat the urge to procrastinate? †) to the specific (â€Å"What techniques or systems do you use to locate and organize sources for a research paper? †). If the questionnaire revealed the student to be a grind—someone who earns high grades simply by studying an excessive amount—I discarded the responses. I was interested only in students who improved their grades through smarter, more efficient study skills—not through longer hours and more painful study sessions. How did I know such students existed?I am one of them. When I arrived as a freshman at Dartmouth College, I had no idea how to prepare for exams or write coll ege-level papers. Like most students, I left high school believing that to study meant to reread your class notes and assignments as many times as possible and that paper writing required you to sit down in front of your computer and start typing until you finished. The problem, however, is that college is not high school. The material to be mastered is much more complicated and the professors have higher expectations.In the college environment, simple brute force study methods can end up requiring a lot of time and causing a lot of pain. Nevertheless, most students still rely on them. And this is why they find themselves regularly pulling all-nighters and developing an antagonistic attitude toward their courses. The taxing effects and spotty success of these methods also underlie the common belief that only geniuses and grinds can score top grades. When I first entered college, I shared in these beliefs. But soon I became dubious. It didn’t take long for me to decide that th ere had to be a better way to learn the material.The results of my studying using simple techniques varied widely—I’d spend all night hacking away at an essay and end up scoring a B-, or give what I thought was a frantic last-minute review for a quiz and score an A. I constantly felt like I was behind in my reading, and there always seemed to be new deadlines on the horizon that I had to scramble to meet. It was truly a chaotic existence. But when I looked around, all of my friends seemed to be having the same experience—and none of them seemed willing to question it. This didn’t sit right with me.I wasn’t content to work in long, painful stretches and then earn only slightly above-average grades for my efforts. I wanted to be exceptional. And I wanted to achieve this without having to sacrifice sleep or my social life. To many students, such a goal may sound hopelessly hubristic. But I’m an optimist by nature, and, observing the sorry state of my current study skills, I was convinced that I could do better. It took me most of my freshman year to construct, through repeated experimentation, a toolbox of sufficiently improved study habits.But once I had perfected them, the results were profound. Of the thirty-six courses I took between my sophomore and senior years of college, I scored exactly one A- and 35 perfect As. The most stunning piece of this transformation, however, was how much less time I had to spend on studying. As my strategies became more refined, the hours required were reduced. By my senior year it got to the point where, during finals periods, I would sometimes pretend to be heading off to the library just so I wouldn’t demoralize my roommates, who were preparing for yet another grim all-nighter.What was my secret? Efficiency. The simple truth is that the brute force techniques used by most students are incredibly inefficient. When it comes to exam preparation, passive review is not an effective way to learn complicated concepts. It’s also mentally draining, which further diminishes the rate at which you can absorb and internalize information. For paper writing, this same problem holds. When you approach the task without proper preparation, it becomes incredibly tiring and you can end up spinning your wheels.After a while, even the formation of coherent sentences becomes difficult and time intensive. In contrast, the techniques I came up with were so streamlined that I could learn more material than my classmates and actually spend less time studying. By eliminating stupid habits and wasted effort, I transformed exam prep and paper writing from a dreaded chore to a targeted activity. For a while, I was convinced that I was unique for having discovered such a smart approach to learning. But, alas, this illusion was soon shattered.It occurred during the winter of my senior year, when I was attending a ceremony celebrating my induction, along with thirty other classmat es, into Phi Beta Kappa. This group represented, more or less, the thirty students with the highest G. P. A. s out of my class of over a thousand. Accordingly, I had arrived at the venue prepared to spend the evening with some serious nerds. As it turns out, however, I was in for a surprise. Upon walking through the door that night, I was immediately struck by how many of the other students I knew socially.These were people who, given their level of visibility on campus, I never would have imagined were scoring straight As. They were magazine editors, frat boys, and crunchy environmentalists. I knew them from parties and campus clubs and through mutual friends. They were, for the most part, normal, well-rounded, and interesting—not at all the type of super-grind one might assume would occupy such an elite level of academic achievement. The lesson of that night was obvious: Perhaps I was not, in fact, as unique as I had first imagined.Maybe there were others out there who had discovered similar secrets to academic success. The writer instincts in me soon took over. Fascinated to know exactly how these seemingly normal students had done so well, I sent all of my fellow Phi Beta Kappas a survey about their study habits. Most were happy to share their methods and I quickly confirmed that my suspicions were true. Not only were many of them using innovative, homegrown study strategies, but many of these strategies were surprisingly similar to those that I had developed during the previous few years.At the time I had just finished editing the manuscript for my first book, How to Win at College, so I wasn’t exactly eager to get started right away with another massive writing project. But after seeing these initial survey responses, I knew I had stumbled onto something big. While most college students toil arduously through the study and paper-writing processes, there exists an elite group of undergrads who have discovered unconventional strategies for ea rning much higher grades in much less time. I wanted to share these secrets with other students, and thus the idea for this book was born.Soon I was sending out more questionnaires to more straight-A students at colleges around the country, until I gathered enough responses, from students with enough different backgrounds and majors, to distill the advice presented in this guide. In the pages that follow, you will discover the details of these often surprising study strategies. I’ve included examples and case studies throughout the book to demonstrate how to apply the advice in many different reallife academic situations. You will learn how to: †¢ Manage your time and deal with the urge to procrastinate. Take targeted notes in class. †¢ Handle reading assignments and problem sets with ease. †¢ Prepare efficiently for exams. †¢ Master the art of exam-taking. †¢ Write incisive critical analysis essays. †¢ Conduct thorough research. †¢ Write st andout term papers. Remember, this advice comes from real students and was honed, through trial and error, in real college classrooms. This distinction is important. It’s what separates this book from the many existing study guides that sit next to it on the bookstore shelf.As mentioned, most study guides are written either by professors or academic skills experts, many years separated from their own college experience. The result is that the authors of these guides are disconnected from the realities of undergraduate life. For example, How to Study, by college professors Allan Mundsack, James Deese, and Ellin K. Deese, suggests that students wake up at 7 A. M. each morning, go to sleep by 11 P. M. each night, and on many days schedule only a single hour of â€Å"recreation,† with the rest of the time dedicated to attending class, eating, or working.One gets the feeling that these professors haven’t spent much time socializing with students lately. Even their pl an for Friday—the biggest party night of the week—has the student working until 10 P. M. , taking a one-hour break, then turning in by eleven. Student Success Secrets, written by Eric Jensen, a learning expert and professional public speaker, offers equally out-of-touch suggestions. His tips to help you remember concepts learned from a reading assignment include â€Å"put it in a picture or poster—use intense colors,† â€Å"act out the material or do a fun role play in your own room,† or â€Å"create or redo a song; make a rap. Just try to imagine a sophisticated liberal arts major attempting to make a rap about her recent reading assignment concerning post-structuralist interpretations of pre-Victorian English literature! (Key question: What word rhymes with â€Å"Foucault†? ) The granddaddy of all unrealistic study guides, however, just might be What Smart Students Know, by Princeton Review cofounder Adam Robinson. In this best-selling gu ide, Robinson suggests—and I swear I am not making this up—that students approach a reading assignment as a twelve-step process! That’s right, twelve separate steps.Before you even crack the actual assignment, Robinson suggests that you jot down questions about the importance of the reading and then take notes on what you know about the topic, what it reminds you of, and what you want to learn. He then asks you, among other things, to read the assignment a total of three separate times, write and then rewrite your notes, represent the information in picture form, construct â€Å"question charts,† and devise mnemonics to help you memorize the concepts. Needless to say, this approach to a simple reading assignment is humorously unrealistic.I even did a little math. For a typical college-level liberal arts course, a student might be assigned an average of two hundred pages of reading a week. In his book, Robinson provides a one-page sample reading and descri bes twenty-three different questions that students might ask about it. At this rate of twenty-three questions per page, spending thirty seconds on each query, we would end up spending around forty hours a week (i. e. , a full-time job’s worth of time) simply completing one of the twelve steps on the reading assignments for just one class.Sounds like a great plan! These examples highlight the simple truth that the advice in most existing study guides—written by â€Å"experts,† not students—is often impractical and time consuming. How to Become a Straight-A Student, on the other hand, is the first guide based on the experiences of real college students, and it was written to provide an alternative to the other titles on the market. In the pages that follow, you will find homegrown strategies that are compatible with the demands of your day-to-day student life.They may not be as elaborate as the intricate systems devised by the â€Å"experts,† but the y’re easy to implement—and they get the job done. Best of all, when you start putting these strategies into practice, you will experience immediate results. Keep in mind: If you find a piece of advice that doesn’t quite fit your needs or circumstances, that’s okay. In fact, you should expect this. Each of the students I interviewed for this book had his or her own unique take on the best way to study. Follow their lead and, when stuck, experiment.Replace techniques you don’t like with ones that seem better. If these new techniques work, keep them; if they fail, replace them with something else. The key to improving your grades without becoming a grind cannot be found in any single study habit. It is, instead, rooted in the big picture decision to reject rote review once and for all and begin the flexible search for strategies that work better for you. Above all, remember that college is a multifaceted experience, of which grades are just one of man y important pieces.It’s my hope that this book will help you painlessly conquer this one piece so you can have more time and energy to explore all of the others—the friends, the unburdened idealism, the heroic beer consumption—that make these four years so rich. A common complaint I hear from students is that they never seem to have enough time to finish all of their work. They vent about how many hours they spend—late nights reviewing in the library, weekends sacrificed to paper writing—but no matter how hard they try, there always seems to be something else due.As Matthew, a straight-A student from Brown, explains, it’s easy for college students to become â€Å"stuck in a state of permanent catch-up. † Understandably, these students feel like they have reached their academic limit; they believe that unless they forgo sleep or any semblance of a social life, there are simply not enough hours in the day to stay on top of all their sch oolwork. Let’s start by getting one thing clear: This belief is false. The problem here is not the amount of available hours, but rather how each hour is spent. I know this from firsthand experience.While researching this book, I spent time with some of the country’s most accomplished students, and I can assure you that no matter how diligent you think you are, there is a Rhodes scholar out there who fits in three times the amount of work and activities you do and probably still manages to party harder than you would ever dare. I don’t mean to imply that everyone should aim to become a drunken Rhodes scholar (though it would certainly be fun to try); rather, my point is that a surprising amount of work, relaxation, and socializing can be extracted from a single twelve-hour day.A lack of time, therefore, isn’t enough to explain why so many students feel overwhelmed. So what does explain this phenomenon? The answer, as it turns out, has much more to do with how we work than what we’re trying to accomplish. As humans, our minds have evolved to prefer short-term tasks such as â€Å"run away from that lion† or â€Å"eat food. † Therefore, when you walk into the library on a Sunday morning with the goal of finishing all of your homework and writing a paper, your brain isn’t happy. The idea of spending eight consecutive hours trapped in a study carrel is dispiriting.Plus, it’s hard to focus for that long, so pretty soon fatigue will set in, your concentration will wander, and every distraction will suddenly seem impossibly appealing. Before you know it, the day will be over and you’ll realize that you haven’t accomplished much productive work at all. The next day, new assignments will pile onto those you didn’t finish on Sunday, and the tedious process starts all over again. Jason, a straight-A student from the University of Pennsylvania, uses the term â€Å"pseudo-working† to describe this common approach to studying.The pseudo-worker looks and feels like someone who is working hard—he or she spends a long time in the library and is not afraid to push on late into the night—but, because of a lack of focus and concentration, doesn’t actually accomplish much. This bad habit is endemic on most college campuses. For example, at Dartmouth there was a section of the main library that was open twenty-four hours a day, and the students I used to see in there late at night huddled in groups, gulping coffee and griping about their hardships, were definitely pseudo-working.The roommate who flips through her chemistry notes on the couch while watching TV is pseudo-working. The guy who brings three meals, a blanket, and six-pack of Red Bull to the study lounge in preparation for an all-day paper-writing marathon is also pseudo-working. By placing themselves in distracting environments and insisting on working in long tedious stretches, these stud ents are crippling their brain’s ability to think clearly and efficiently accomplish the task at hand. The result is fatigue headaches and lackluster outcomes. The bigger problem here is that most students don’t even realize that they’re pseudo-working.To them pseudo-work is work—it’s how they’ve always done it, and it’s how all of their friends do it. It never crosses their mind that there might be a better way. Straight-A students, on the other hand, know all about pseudo-work. They fear it, and for good reason. It not only wastes time, but it’s also mentally draining. There is just no way to be wellbalanced, happy, and academically successful if you’re regularly burning through your free hours in long, painful stretches of inefficient studying. The students I interviewed for this book emphasized again and again the importance of avoiding this trap.In fact, when asked what one skill was most important in becoming a non -grind straight-A student, most of them cited the ability to get work done quickly and with a minimum of wasted effort. So how do these students achieve this goal? A big part of the solution is timing—they gain efficiency by compressing work into focused bursts. To understand the power of this approach, consider the following simple formula: work accomplished = time spent x intensity of focus Pseudo-work features a very low intensity of focus. Therefore, to accomplish something by pseudo-working, you need to spend a lot of time.The straight-A approach, on the other hand, maximizes intensity in order to minimize time. For example, let’s rank intensity on a scale of 1 to 10 (with 10 being the most intense). Assume it takes ten hours to finish studying for a test by pseudo-working with a low intensity score of 3. According to our formula, this same amount of work can be accomplished in only three one-hour bursts, each with an intensity of 10. The work that took you all da y Sunday to complete could instead be finished by studying an hour after breakfast, an hour after lunch, and an hour after dinner—the rest of the day being free for you to relax!With this formula in mind, you can begin to understand why many straight-A students actually study less than their classmates: They replace long, low-intensity stretches of work with a small number of short, high-intensity sessions. Of course, this is not the whole story behind their success; what straight-A students actually do in these short bursts is also crucial—technique is just as important as timing. Part Two (Quizzes and Exams) and Part Three (Essays and Papers) of this book are dedicated to these technical details.But learning how to follow an efficient schedule, and banishing pseudo-work from your college experience for good, is a crucial first step toward your academic overhaul. To accomplish this transformation, however, you will need to gain control over your lifestyle—and t hat’s often no small task. For example, you will need to spread out the intense work sessions so that you have time in between to recharge. This requires basic time-management skills. You’re also going to have to overcome your urge to procrastinate, because scheduling your work is meaningless if you don’t actually work in the time you set aside. This requires self-motivation.Finally, to obtain the highest possible levels of intensity, you need to choose the right locations, times of day, and durations to study. If you aren’t careful about how you select these three factors, you can unintentionally sabotage your ability to focus. This requires a smart planning strategy. Part One will teach you how to satisfy these requirements. It begins with the presentation of a simple timemanagement system, customized for the busy college lifestyle. Don’t be frightened, the system is incredibly lightweight—it’s designed to require only five minutes a day of planning and can survive periods of neglect.Part One then continues with a collection of battle-tested strategies to help you fight procrastination. This advice comes straight from the experiences of real students and has been proven to work amid the chaos and distractions of the typical undergraduate lifestyle—it is simple, easy to apply, and surprisingly effective. This part concludes with a discussion of when during the day, where on campus, and for how long to study to maximize your productivity. The students interviewed for this book experimented extensively to find the right answers to these key questions, and, in this final step, I pass these answers on to you.Together, these basic skills are the foundation upon which all the advice in this book is built. Without them, you’ll be unable to implement the specific study techniques described in the parts that follow. Master them, however, and you will experience improvements in all aspects of your life†”not just grades. You’ll have more free time, you’ll get the sleep you crave, you’ll party harder, and you’ll be able to devote more energy to your extracurricular interests. So relax. You are about to take your first step toward a much more enjoyable and productive college experience. Step 1Manage Your Time in Five Minutes a Day Real straight-A students, like most reasonable students, hate time management. After all, college is supposed to be about intellectual curiosity, making new friends, and becoming obsessed with needlessly complicated drinking games. An overwhelming interest in time management is best left to harried business executives (or, perhaps, premeds). At the same time, however, you can’t abandon all attempts to keep tabs on your schedule. As mentioned in the introduction to Part One, all of the techniques described in this book require some ability to control your schedule.Ignore this skill, and you doom yourself to four long year s of playing catch-up with your work. As Doris, a straight-A student from Harvard, states: â€Å"Time management is critical—it’s a skill that you absolutely must develop over the course of your time at college. † Most students, however, misunderstand the purpose of time management—they believe it’s used only to cram as much work as possible into the day. But this is not the main motivation behind controlling your schedule. As it turns out, a little planning goes a long way toward reducing your daily stress levels. Having deadlines and bligations floating around in your mind is exhausting—it makes it impossible to completely relax, and, over time, can lead you down the path toward a breakdown. However, once you figure out what work needs to be done and when, it’s like a weight being lifted from your shoulders. The uncertainty vanishes: When you work, you can fully concentrate on the assignment in front of you, and when you relax, you can do so without any anxiety. â€Å"I don’t believe in giving up anything,† says Jenna, a straight-A student from Princeton. â€Å"Not my social life, not my extracurricular activities, not my academic success. Basic control over your schedule breeds balance. This is why time management, as Doris stated earlier, is the key to getting the most out of all aspects of your college experience. The goal of Step #1 is to present a time-management system that helps you achieve this stress-free balance without requiring you to sacrifice the spontaneity and excitement of college. Specifically, we present a system tailored to the typical undergraduate lifestyle that meets the following criteria: 1. Requires no more than five to ten minutes of effort in a single twenty-four-hour period. 2. Doesn’t force an unchangeable minute-by-minute schedule on your day. . Helps you remember, plan, and complete important tasks before the very last moment. 4. Can be quickly restarted af ter periods of neglect. We will cover the details of this system in a few simple steps and then conclude with a detailed case study so you can see how it works in a realistic setting. What You Need This system requires two pieces of equipment. 1. A calendar: It doesn’t matter what type of calendar, and it’s not something that you have to carry around with you. It can be Microsoft Outlook or iCal on your computer, a cheap day planner, or one of those advertisement-laden freebies they hand out at orientation.It just has to be something that you can reference every morning that has enough space to record at least a dozen items for each day. 2. A list: Some piece of writing material that you can update throughout the day. This you do have to carry around with you, so make it something simple, like a sheet of paper ripped out of a notebook each morning. The Basic Idea Record all of your to-dos and deadlines on your calendar. This becomes your master schedule, the one place that stores everything you need to do. The key to our system, however, is that you need to deal with your calendar only once every twenty-four hours.Each morning, you look at it to figure out what you should try to finish that day. Then, throughout the day, whenever you encounter a new to-do or deadline, simply jot it down on your list. The next morning, you can transfer this new stuff from your list onto your calendar, where it’s safe. And we’re back where we started. That’s it. Pretty simple, right? The whole system can be summarized in three easy steps: (1) Jot down new tasks and assignments on your list during the day; (2) next morning, transfer these new items from your list onto your calendar; and (3) then take a couple of minutes to plan your day.Now, we’ll examine these steps in a little more detail. In particular, we need some strategies for how to plan your day each morning using your calendar and what to do when unexpected events interfere and turn that plan upside down (trust me, this will happen more often than not). Update Your Calendar Each Morning This is where the magic happens. Every morning, spend a few minutes to update your calendar and figure out what you should try to accomplish. This is the only serious time-management thinking you have to do for the whole day, so the demand is pretty reasonable.This updating process should proceed as follows: Find your list from the day before. It will probably look something like the example described in Figure 1. Don’t worry too much about how this list is formatted; we will discuss that shortly. For now, focus on the â€Å"things to remember† column, which contains the new to-dos and deadlines that were jotted down throughout the day. Figure 1. Sample List Tuesday—1/24/06 Today’s Schedule †¢ 10:00 to 12:00 Econ class †¢ 12:00 to 1:00 Lunch with Rob †¢ 1:00 to 1:45 Government reading †¢ 2:00 to 4:00 Government class †¢ 4 :00 to 5:30 Finish government reading 5:30 to 6:30 Start French essay Things to Remember †¢ Econ study group, Thur. at 9 P. M. †¢ French quiz moved to Friday. †¢ Laundry †¢ Start researching summer internship opportunities. Transfer these new items onto your calendar. Write the deadlines on the appropriate dates, and write the todos on the days when you plan to complete them. Following the example of our sample list, you would first jot down the econ study group time under Thursday’s date and the French quiz under Friday’s date. You would then choose a day to do laundry and jot down a reminder under that date, and choose a day to start internship research and ot down a reminder under this date. You can move these items around on your calendar as many times as you want, so don’t worry too much about which date you initially choose for a new to-do. However, try to use some common sense. For example, if Wednesday afternoon and evening are packed with meetings and work, this might not be the best day to schedule doing your laundry. Similarly, if you have a big test Monday morning, don’t schedule a lot of annoying errands for Sunday; you’ll need your concentration for studying.If something is not especially time sensitive, such as the internship research example from above, don’t be afraid to put it on a day far in the future, at a point when you know you will be less busy—such as right after midterms or at the beginning of a new semester. Next, move the to-dos that you planned for yesterday, but didn’t complete, to new days on your calendar. In our sample list from Figure 1, the Today’s Schedule column describes to-dos planned from the day before. As you can see, in this example, all the to-dos were completed except the â€Å"Start French essay† task, so you would need to move this task to a new date.At this point, your calendar once again holds everything that you need to ge t done. Now it’s time to figure out your plan for the current day. Go ahead and trash yesterday’s list—it’s served its purpose—and grab a fresh sheet of paper to use as today’s list. Divide it into two columns, as shown in Figure 1, and label them Today’s Schedule and Things to Remember, respectively. Next, look at the calendar entry for the current day. It will probably contain a handful of appointments and todos. Your goal is to figure out how much of this work you can realistically accomplish.You might be tempted to simply copy all of these tasks into your Today’s Schedule column and then treat it as a simple to-do list for the day. Don’t do this! If you want to avoid getting overwhelmed by your work, you need to be smarter about your time. Here is what you should do instead: Try to label each of your to-dos for the day with a specific time period during which you are going to complete it. Be honest. Don’t reco rd that you are going to study for three hours starting at three if you know that you have a meeting at five. And be reasonable about how long things really take—don’t plan to read two hundred pages in one hour.For simplicity, group many little tasks (errands that take less than ten minutes) into one big block (for example: â€Å"10:00 to 10:45—mail letter, return library book, buy new deodorant, fill out transcript request form at registrar†). Leave plenty of time for breaks. Give yourself an hour for meals, not twenty minutes. And, if possible, end your day at an appropriate hour; don’t try to fit in work right up until sleep time because you need to be able to unwind and relax. In general—though it may seem counterintuitive—be pessimistic. The truth is: Things will come up.Don’t assume that every hour that looks free in the morning will stay free throughout the day. Remember, the goal here is not to squeeze everything into o ne day at all costs, but rather to find out how many of the tasks listed for the day you actually have time to accomplish. If you can’t fit all the to-dos into your schedule for the day, no problem! Simply move the remaining items onto the calendar entries for future dates. You can deal with them later. Your final step is to record the tasks you will have time for into the Today’s Schedule column of your list. As shown in Figure 1, label each task with its time.That’s it. You can now reference your list throughout the day to remind yourself of what you should be doing and when. But here’s the important point: The specific times on your schedule aren’t set in stone—they’re more of a suggestion. As we will discuss shortly, you will be free to move tasks around throughout the day, depending on your energy level and unexpected events that may arise. The main reason you break down your to-dos into time slots is to help you avoid the common student mistake of overestimating your free time. Many well-intentioned students use a simple to-do list to keep track of their daily obligations.But without time labeling, they have no idea how much they can actually accomplish, leading to an unrealistic plan. A twelve-hour day seems like a large amount of time, but when you account for meals and classes and meetings and breaks and socializing, your schedule suddenly becomes a lot tighter. The equation is simple: If you overestimate your free time, then you are likely to put off work until it’s too late. And this leads to all-nighters, panic attacks, and shoddy performance. A realistic sense of time is arguably one of the most important factors in succeeding as a student.After a week or two of time labeling your to-dos, you will be well along your way toward developing this crucial trait. Use the List During the Day As you move through your day, use the rough schedule recorded under the Today’s Schedule column to rem ind yourself what you should be doing. Keep in mind that the student lifestyle is, generally, quite unpredictable. Things will always come up at the last minute. Work will take longer than expected, your roommate will point you toward some absurd Web site that immediately demands an afternoon of your scrutiny—you know how it goes.So adjust your time labels as many times as needed. But don’t procrastinate excessively! The list you constructed in the morning should contain a reasonable amount of work, so if your schedule doesn’t become too unexpectedly crazy, you should be able to accomplish most, if not all, of these tasks. In general, if you’re completing most of what’s on your list at least five days out of seven, then you’re as productive as any student realistically needs to be. If not, don’t worry—the next section of Part One will teach you how to combat your urge to procrastinate.Remember, your list also serves another imp ortant purpose. During the day you will probably encounter various new to-dos and deadlines that need to be scheduled. For example, a professor might announce the date of an upcoming exam, or a friend might give you the date and time for an upcoming study group. The key is to get these obligations out of your head as soon as possible so your mind is not unnecessarily cluttered. Jot down a quick reminder on your list, in the Things to Remember column, as soon as they occur. This takes only a few seconds, and then you can forget about them.The actual scheduling of these tasks will take place the next morning; all you have to do for now is scribble a few words on a piece of scrap paper. Remember, to-dos and deadlines that exist only in your mind drain your energy, distract your attention, create stress, and are more likely to be forgotten. When you’re working, you should be able to concentrate on working, and when you’re relaxing, you should be able to enjoy relaxing. But you can’t devote 100 percent of your energy to any activity when you have important reminders bouncing around in your head.Few students have the energy to schedule every new piece of information that comes along during the day. Think about this for a moment: If it’s the middle of the afternoon, and you are hungry, and everyone is just getting up to leave at the end of a long class, when suddenly the professor yells out a notice that a paper topic is due the following week†¦you’re probably not going to have the energy to stop packing up, take out a calendar, think about what steps are involved in coming up with a paper topic, and then schedule each step on the appropriate days.It would be nice if you did, because then you could purge the deadline from your mind and be confident that it’s safely recorded in your calendar—but this is unrealistic. And it violates our original criterion that any timemanagement system should require only a few minu tes each day. That’s the power of the â€Å"things to remember† column of your list. You can’t expect yourself to be able to think seriously about time management at all points during your busy day. But the act of pulling out a piece of scrap paper from your pocket and quickly jotting down â€Å"anthro paper topic† requires minimal energy, no thinking, and barely any time.You don’t have to consider when to begin working on the paper topic, what steps are involved, or how many days it will require. You simply scribble down three words. The key is that the list is a trusted piece of storage. You are confident that tomorrow morning, when you’re doing your only time-management thinking for the day, you will see that reminder and record the appropriate steps in your calendar. Because of your list, the deadline will not be lost. It will be scheduled. Restarting After a Period of NeglectTo date, I have yet to have successfully followed any time-man agement system without interruption for longer than two months. I try, but inevitably I hit a rough patch. Typically, this happens during the few days following a really busy period—I’m so exhausted from the intensity of the preceding work that I find myself unable to even mention the word â€Å"to-do† without breaking into a cold sweat. This happens to everyone, and you can expect that periodically it will happen to you too. Don’t fear these occasions, and don’t let them make you feel like a failure.They’re normal. The key point is that these lapses are temporary. After a couple days of swearing off my calendar, I always find myself growing uncomfortable with the increasing number of obligations that are free floating in my mind. Before I know it, I’m back into the swing of using the system again, and no worse for wear. The same will be true for you. Once you have learned the power of feeling organized, you will have a hard time goin g long periods without it. Fortunately, the system described here is adaptable to these periods of neglect.If you skip a few days, all you need to do upon restarting is to dump all the to-dos and deadlines free floating in your mind onto a sheet of paper and then push these back onto your calendar for future dates. Case Study: A Monday with Stephen Even the simplest systems can come across as confusing when first described. So let’s go through a quick example that will show you how to put this system into practice. Stephen’s story is based upon the real-life college experiences of myself and the many students I interviewed. If you’re already at college, what follows will seem familiar.If you haven’t yet started your undergraduate career, don’t panic! Yes, Stephen has a lot on his plate. Notice, however, how he uses our system to keep control of his many obligations. Though he can’t finish everything in one day, he remains confident that ever ything that needs to get done will get done in time. As you read this example, imagine how Stephen’s stress might increase, and his efficiency decrease, if he didn’t have his list and calendar to guide his actions and capture the new to-dos and deadlines that constantly pop up. Monday Morning Stephen gets up early because he has class at 9:30 A.M. —a horrible thing. He grabs his calendar from his desk and roots around in his hamper to find the sheet of notebook paper that he used as yesterday’s list. He has only a couple of minutes before class, but that’s okay. Our system requires very little time. Figure 2 shows what Stephen finds recorded on his calendar for today. Figure 2. Stephen’s calendar entry for Monday Monday—3/11/07 †¢ Finish reading for Tuesday Gov class. †¢ Gift for Dad’s birthday †¢ First step of research for Gov paper—find books, Xerox relevant chapters. †¢ Pay cell phone bill. †¢ Return Mark’s CD. First half of Econ problem set (due Wed) †¢ Pick topic for Anthro paper (due tomorrow). †¢ Read five chapters from Anthro book (need to catch up for Friday’s quiz). †¢ Dinner with guys—7 P. M. —Molly’s †¢ Ill-conceived toga party—10 P. M. —Alpha Chi Figure 3. Stephen’s list from Sunday Sunday—3/10/07 Today’s Schedule †¢ 1:00 to 3:00—read article for Anthro. †¢ 3:00 to 6:00—write Government essay. †¢ 7:00 to 8:00—dinner with Sarah †¢ 9:00 to 10:00—edit Government essay. †¢ 10:00 to 11:00—start reading for Tuesday’s Government Things to Remember †¢ Call home. †¢ Start researching summer nternships. †¢ Create schedule for practicing guitar? class Figure 3 shows what he finds scrawled on yesterday’s list. There are several things to notice here. First, Stephen has a lot of work recorded on hi s calendar entry for today. More than he can probably accomplish in twelve hours, so some of these to-dos will need to be moved to other dates. Also notice Stephen’s schedule from the day before (Sunday). This is typical. A fun night on Saturday inevitably leads to a late start and a large workload on Sunday. Stephen was too ambitious with his planning, and by 10:00 P. M. e was burnt out from working on his essay and never got around to starting the Government reading he had scheduled. So this task will need to be carried over to today. Finally, notice how Stephen’s Things to Remember column from yesterday includes some long-term projects, such as â€Å"Create schedule for practicing guitar. † This is a great use of the list! If you jot down ideas for extracurricular and personal projects as they occur to you, they will get moved onto your calendar and therefore won’t be forgotten until you finally get around to doing something about them. Now let’ s see how Stephen gets a handle on all of this before class.What Does Stephen Do First? Stephen’s first step is to time label the tasks currently on his plate so he can determine how much he can actually get done. Between his calendar entry for today and the leftovers from yesterday’s list, Stephen has a lot of to-dos to schedule. His strategy is simple: He starts time labeling in order of importance until his schedule is full, and then moves the rest of the items to other days on the calendar. To effectively time label, however, he must first figure out how much free time he has available. Stephen quickly runs through the following in his head:I have class from 9:30 to 10:30, and another class from 11:00 to 12:00. It’s unlikely that I will get any work done between my 7:00 P. M. dinner and the Alpha Chi party that starts soon after. I should also try to squeeze in an hour or two for a predinner workout (have to look good in that toga), so I should aim to be don e with all of my work by 5:00. With his free time now identified, Stephen can begin to time label his to-dos. Here is his thought process: In between class, from 10:30 to 11:00, I can squeeze in my three small tasks—pay cell phone bill, buy a birthday gift for Dad, and return Mark’s CD.After my second class, I will need to get lunch, but then I should get right to work on my Government reading because it’s due tomorrow! Let’s see, I have three Government articles to read, which will realistically take two hours, so I will label this task with 1:00 to 3:00. Hmmmm, I am running out of time here. I need to start that Econ problem set because those suck, and it’s due Wednesday morning, so I’ll label that task with 3:00 to 4:30. Okay, I am down to my final half hour. What else has to get done? My Anthro paper topic is due tomorrow, so I will have to squeeze that in at 4:30 to 5:00. And that’s all I have time for.At this point, Stephen is a lmost done. All that’s left is taking care of the still-unscheduled to-dos by moving them to future dates. Remember, these include both the unscheduled tasks recorded for the current day and the â€Å"things to remember† items from yesterday’s list. On yesterday’s list I have a reminder to Call home†¦this week is so busy†¦okay, I’ll jot that down on the calendar entry for Friday, I’ll be more relaxed by then. I really don’t have time right now for these other two reminders—start internship research and create guitar schedule—so I’ll jot those down on the calendar entry for the first weekend after midterms are over.I should have more free time then. Okay, what’s left? The unlabeled items from today’s calendar entry. No problem. I can move the Anthro reading to tomorrow’s calendar entry, and then move the Government paper research to Wednesday—I can work on it after I hand in my Econ problem set. Done! That’s it. Stephen has finished all of his serious time-management thinking for the day. Before leaving for class, he rips out a fresh sheet of notebook paper to use for today’s list. He divides it into two columns and jots down the tasks he scheduled for the day. Figure 4 shows what Stephen’s list looks like as he bolts out the door.The entire process described above would realistically take only around three to five minutes to complete. The more you use this system, the more natural it becomes. Before you know it, updating your calendar and dashing off a daily schedule will become as routine as taking a morning shower. Remember, this is the only serious timemanagement thinking that Stephen has to do all day. Now he’s ready to face his Monday with his mind free from worry about tasks he’s forgetting or due dates that are looming. He knows he has scheduled all the tasks on his plate and that they will get done eventually.He has a flexible plan. And he can trust it. Figure 4. Stephen’s list on Monday morning Monday—3/11/07 Today’s Schedule †¢ 9:30 to 10:30 Class †¢ 10:30 to 11:00—Gift for Dad’s birthday, pay cell phone bill, return Mark’s CD. †¢ 11:00 to 12:00—Class †¢ 12:00 to 1:00 Lunch/Break †¢ 1:00 to 3:00 Do Government reading assignment. †¢ 3:00 to 4:30 Start work on Econ problem set. †¢ 4:30 to 5:00 Come up with topic for Anthro paper. †¢ 5:00 to 7:00 Get huge. †¢ 7:00 Dinner followed by inevitable embarrassment at toga party (Note to self: Flex a lot at party. ) Things to RememberNow let’s see how Stephen holds up†¦ During the Day on Monday The day starts off fine. Stephen successfully finishes the small tasks that he scheduled for 10:30. During his second class, he remembers that he has some overdue library books that need to be returned. No problem. Stephen whips the list out of his pocke t and jots down â€Å"Return books† under the â€Å"Things to Remember† column. A little later, the professor announces the date and time of the midterm—something else that needs to be scheduled. Again, no problem for Stephen. He adds â€Å"Sched. Gov midterm (4/5, 3 P. M. † to his list, and then leaves the classroom confident that these tasks will be scheduled appropriately tomorrow morning. After a leisurely lunch, Stephen hunkers down in the library to tackle his government reading. The articles are a little shorter than usual, so he finishes by 2:30, which is nice. As he leaves the library, however, Stephen runs into a friend who convinces him to tag along on a Wal-Mart run. To be honest, it didn’t take much convincing. College students, for some inexplicable reason, love Wal-Mart runs. After this (unavoidable) detour, Stephen gets back to campus by 3:30. Now he’s behind schedule.Quickly checking his e-mail, Stephen sees a message from a classmate asking if he wants to join a study group at 4:00 to work on the Econ problem set. Swiftly adapting, Stephen once again whips out his list and makes a couple of rapid changes to the Today’s Schedule column. He bumps up the Anthro paper topic work to start now, and then replaces his Econ problem set work with the study group that he just found out about. One of the big advantages of this system is its flexibility. Schedules will always change, but this the system makes it easy for you to regain your focus after getting sidetracked.Figure 5 shows the new state of Stephen’s list. Figure 5. Stephen’s list Monday afternoon Monday—3/11/07 Today’s Schedule †¢ 9:30 to 10:30—Class †¢ 10:30 to 11:00—Gift for Dad’s Return Mark’s CD. Things to Remember †¢ return books. †¢ Sched. Gov midterm birthday, Pay cell phone bill, (4/5, 3 P. M. ) †¢ 11:00 to 12:00—Class †¢ 12:00 to 1:00—Lu nch/Break †¢ 1:00 to 3:00—Do Government reading assignment. †¢ 3:30 to 4:00—Choose Anthro paper topic †¢ 4:00 to 5:00—Work with group on Econ problem set †¢ 5:00 to 7:00—Get huge. †¢ 7:00—Dinner followed by inevitable embarrassment at toga party. (Note to self: Flex a lot at party. )The Anthro work goes fine. Stephen finds a topic that he is happy with and then runs off to meet with his Econ group. During the meeting, the group agrees to meet again Tuesday morning to finish the problem set. Stephen quickly jots down â€Å"Econ group—10 A. M. † under Things to Remember and then heads off to the gym. He’s done with work for the day. The Aftermath Because he finished a lot of work during the morning and afternoon before the party, Stephen was able to really relax and have a good time that night. In addition, he successfully recorded all of the new to-dos and deadlines that cropped up during the day.Instead of bouncing around in his head and causing stress, they were safely placed in Stephen’s system and will be scheduled in due time. Most important, none of this required him to explicitly think about time management beyond the five minutes he spent planning that morning and the quick rescheduling he did in the afternoon. As suggested at the beginning of this case study, imagine for a moment what Stephen’s day might have been like without the simple time-management system. What if, instead, he’d employed the strategy used by most students and simply tried to remember what he needed to get done?It’s highly unlikely that the small tasks— returning a CD, buying a birthday gift, paying a bill—would have been completed. Without a schedule, people don’t like to do menial chores unless they’re 100 percent necessary. There’s also a good chance that he would have forgotten about the Anthro paper topic altogether after the last-minu te study group came up. What about the big-picture reminders from Sunday—calling home, scheduling internships, creating a guitarpracticing schedule? Those would have been pushed out of his head completely by the demands of near-future deadlines.Without a system to capture them, we can’t expect Stephen to remember long-term ideas for any extended period of time. Most important, without the system, Stephen would have completed much less schoolwork on Monday. The day would have focused, more or less, only on the Government reading, because that was the only big task actually due the next day. Without time labels, Stephen would have had a much hazier understanding of his free time, so he probably wouldn’t have started this reading until later in the afternoon (for the most part, students don’t like to start any work without a large block of free time ahead of them).Remember, however, that this assignment took a couple of hours to complete, so that means if St ephen had waited until the afternoon to start, he would have finished only this single task by 5:00, with the Econ problem set and Anthro paper topic likely falling by the wayside. Instead, Stephen ended up finishing six tasks by 5:00, leaving plenty of time for exercise and debauchery during the evening. As you can see from the case study, this simple time-management system, which requires only a few minutes of planning each day, made Stephen significantly more productive and significantly less stressed.It will do the same for you. In other words, five minutes every morning and a sheet of scrap paper in your pocket are enough to transform you from a stressed-out student struggling to get things done, into an organized, relaxed, finely tuned academic machine. If you remember one lesson from this book, it should be the lesson of this case study: A little organization goes a hell of a long way. Step 2 Declare War on Procrastination In the previous section we introduced a simple time-m anagement system to help you plan your day intelligently. That was the easy part.Anyone can spend five minutes to figure out what they should be doing. The real challenge is marshaling the motivation to actually do the work once it’s scheduled. Without some control over your schedule, you cannot be a happy and successful student—no matter how good your intentions. As you might expect, in conducting interviews for this book, I put a significant focus on the issue of procrastination. Anyone who makes straight As has clearly found a way to consistently get work done when it needs to be done, and I wanted to find out how. As it turns out, however, I was in for a surprise.Every student I interviewed was asked the following question: â€Å"How do you defeat procrastination? † As soon as the first responses were returned, it became clear that something was not quite right. I received answers such as: â€Å"I don’t. † â€Å"Rarely. † â€Å"I didnâ €™t. † â€Å"I don’t think that you can. † These were not the responses that I expected—it didn’t make sense! Everything else they told me about how they studied and wrote papers clearly indicated that these scholastic studs were kicking some very serious procrastinatory ass, so why were they all claiming they didn’t defeat procrastination?What was going on here? Fortunately, many students went on to qualify this first reaction, and it was in these qualifications that I began to figure out what they really meant. â€Å"I don’t think that you can,† was how Lee, a straight-A student from Columbia, began his answer, but he soon added: â€Å"You just have to try to limit it. † Ryan, a straight-A Dartmouth student, started by claiming, â€Å"Really, I don’t defeat procrastination. † But then he continued: â€Å"Or, at least, I don’t think I do†¦although, I suppose, compared to the majority of stu dents, I’m not as bad as I think. † I don’t know that I’ve yet defeated procrastination,† was how Christine, a straight-A Harvard student, began before concluding: â€Å"but I’ve found ways to make this inevitable tendency less destructive. † Over time, these extended responses began to paint a clear picture. When the straight-A students answered â€Å"I don’t defeat procrastination,† they really meant to say â€Å"I don’t defeat the urge to procrastinate. † And this makes perfect sense. To put it simply, some work just plain sucks, and you, like the straight-A students interviewed for this book, will want to procrastinate on this sucky work.It’s unavoidable. Therefore, the goal in this step is not to teach you how to love all work and never feel like procrastinating ever again. Instead, I’m going to describe some targeted strategies to help you sidestep this unavoidable urge when it arises†”not destroy it altogether. This is how straight-A students prevent procrastination from destabilizing their schedule. They don’t rely only on willpower and good intentions, but instead deploy an arsenal of specific, tested rules that help them short-circuit their natural desire to procrastinate.These students, of course, aren’t perfect, and they still occasionally put off work for no good reason. But overall their strategies made them significantly more effective at following a study plan then their peers—and this made all the difference. What follows are five anti-procrastination battle plans drawn directly from my straight-A interviews. These techniques are not theoretical; they are exhaustively used by real students to beat down procrastination again and again. Trust them. Put them into practice immediately. Make them into a habit. The effect will be immediate.You may never fully rid yourself of the urge to procrastinate, and that’s okay. But with t he right strategies in place, you can rid yourself of the fear that you’ll always give in to that urge. Procrastination Battle Plan #1: Keep a work progress journal Think about the last time that you procrastinated on something important. You can probably recall some of the wishy-washy excuses your mind concocted for delaying the work. Something along the lines of â€Å"I don’t have all the materials here with me now, but if I waited until tomorrow, I could get tarted right away with everything I need,† or â€Å"It’s getting late, and my concentration is waning, it would be a waste to start now, so I will wait to tackle this when I’m fresh in the morning. † Why are these excuses necessary? Why don’t we simply think: â€Å"This is boring, and I’m lazy, so I’m not going to do it,† which is much closer to the truth? The answer is that your ego is a powerful force. We procrastinate, but we don’t want to admit t o ourselves that we procrastinate. So we make excuses to ourselves to avoid the truth. A work progress journal is a simple tool that takes advantage of this reality to help you defeat procrastination.It works as follows: Buy a cheap spiral notebook, and keep it near your calendar. Each morning, when you work out your schedule for the day, quickly jot down in the notebook the date and the most important tasks that you are scheduled to get done. At the end of the day, if you’ve completed all of these tasks, simply jot down all completed. If you failed to complete some tasks, record this, along with a quick explanation. The system adds only an extra minute to your morning routine and requires only an extra minute each night before you go to sleep. It’s simple enough to turn into a habit.What’s amazing, however, is the journal’s immediate effect. Having to record, in ink, on paper, that you procrastinated over a task for no good reason is a powerful blow to y our ego. It might be easy to tell yourself a few weak excuses for putting off a tedious assignment, but when you have to record these same excuses on paper their foolishness is exposed. You can no longer get away with lame rationalizations. This is especially true if you continue to delay the same task day after day. After seeing all of those excuses pile up in your journal, there will be no escape from reality: You are being lazy!Your ego won’t like this truth, so it will kick-start your motivation in an effort to avoid it. The journal, in this way, acts like a personal drill sergeant, sitting on your shoulder and yelling into your ear: â€Å"Soldier, I want you to go get me a pillow, because I know I must be dreaming. I thought I just saw you consider not starting your paper this afternoon, and I knnnoooowwww you wouldn’t try to pull that crap with me standing right next to you! Now go grab your notes and get workin’ before I make you record your laziness in ink where everyone can see it! Many students, myself included, don’t keep a journal all the time, but use it to help them get through unusually busy periods. For example, my work progress journal was a key force in getting me through my senior fall semester, which involved classes, grad school applications, and the writing of my first book. Others have had great success with the journal to keep focused on their LSAT preparation while juggling the demands of regular class work. Some students go so far as to use the system with a friend, agreeing to review each other’s journal once a week.As Christine from Harvard suggests: â€Å"If you have a friend in the same class, check up on each other’s progress. † And even if you can’t find a willing journal partner, there are other ways to use friends to jumpstart your drive: â€Å"It helps to simply tell your roommates of your goals, and have them guilt-trip you into working. † Procrastination Battle Plan #2: Feed the Machine Low energy breeds procrastination. Most students know the feeling—your mind starts to feel sluggish, you begin to read whole pages of text without remembering a single word, and writing coherent notes becomes a Herculean task.It’s almost impossible to motivate yourself to stick to a schedule under these mental conditions. Accordingly, during long work periods, you need to feed your body the fuel it needs to perform at it